on this day
The moments that are ready to come back.
Around a week, a month, six months and a year later, keeps resurfaces what you saved.
the private family memory app
For the moments worth keeping.
The things they said. The phases they went through. The little moments you'll want to remember one day.
Start keeping
30 days free, no card needed.
iPhone app in private beta. Web app available now.
see keeps in 24 seconds
The little moments, kept together.
Your camera roll has 4,000 photos.
It doesn't have the way they said “hospital” until they were three.
Or the voice note from the morning of their first day at school.
Cameras keep what they looked like.
keeps keeps who they are.
capture it in seconds
Capture a moment in seconds.
Type it, snap it or say it. keeps takes it from there.
Capture it once. Keep it forever.
the way they said it
Some moments need to be heard.
The exact way they said it. The giggle, the babble the story they tell you about their day. Press play.
laughing at the broccoli on his plate
Remy · aged 9 months
what keeps put together
The fridge door is full. keeps isn't.
Every masterpiece home from nursery, archived and growing. The fridge clears. The gallery doesn't.
keeps puts it together so you don't have to.
After a week by the sea, keeps can pull together the photos, voice notes and things they said. All in one place, ready when you want it.
- Related photos, words and voice notes stay together.
- Dates, places and weather appear when that information is available.
- Your family space is private by default. Share a set only when you choose to, or hide it without deleting its keeps.
more useful as it grows
Not a feed. A family archive.
keeps gallery
A home for every masterpiece brought home from nursery and school.
Artwork and drawings get their own growing gallery, long after the fridge door fills up.
sealed for later
Keep something for another day.
Seal a memory now and choose when your family gets to open it.
We bought the baby book.
We filled in the first eleven pages.
Then life got busy.
The last entry says “eight months old.”
Keep it forever.just your family
Capture once. Everyone who matters sees it.
Right now, the funny thing they said gets texted to your partner, buried in WhatsApp. Nana never sees it.
With keeps, there's one place everyone adds to. Nana's Tuesday afternoon photos, your bedtime voice notes and your partner's first-day-of-school pictures all live together, for everyone who loves them.
One day they'll be grown up. Imagine their 18th birthday: not just what you captured, but what everyone captured, over 18 years.
Your family's memories shouldn't be the product.
keeps has no ads, no data sales and no facial recognition. You pay for the service. Your memories are always yours to export.
No adsNo data salesExport anytime
one price for the whole family
30 days free, no card required.
Then £4.99/month or £39.99/year.
One price. The whole family.
Start keeping freethe useful details
Questions, answered.
The useful details before you start keeping.
Is keeps an iPhone app?
Yes. The native iPhone app is currently being tested by a small group of Founding Families before its App Store release. keeps also works on the web today, and both use the same private family archive.
What can I save in keeps?
Save the things they said, milestones, journal notes, photos, videos and voice notes. It can be a digital baby book, but it is designed to keep growing with your family long after the baby-book years.
Who can see our family memories?
Only the family members you invite can see and add to your archive. keeps is private by default; a memory only leaves that family space when you deliberately create a share link.
How does keeps organise everything?
keeps transcribes voice notes and helps tag the moments you capture. When enough related moments genuinely connect, keeps can put them together in a set. It does not use facial recognition, sell your data or use your family content to train AI models.
Can I export or delete my memories?
Yes. Your memories belong to you. You can export your keeps or delete your account from Settings whenever you choose.
the iPhone app is here
Now being shaped with our Founding Families.
A small group is testing the native app before its App Store release. The web app is available today and uses the same private family archive.