Keep who they are, not just what they look like.
Get a private family journal for the funny quotes, the voice notes and the little phases you don't want to forget.
Your camera roll has 4,000 photos.
It doesn't have the way they said “hospital” until they were three.
Or the voice note from the morning of their first day at school.
Capture a moment in seconds.
Use the Quick Capture widget from your Home Screen. Write down the funny thing they said, take a photo, ask them what they think or record their voice. keeps takes it from there.
Capture it once. Keep it forever.
How to save the things they say →


Some moments need to be heard.
The exact way they said it. The giggle, the babble, the story they tell you about their day. Press play.
laughing at the broccoli on his plate
Remy · aged 9 months

The weekend by the sea, automatically pieced together.
keeps connects related photos, quotes and voice notes using when they happened, the details you add and available place information.
- Related photos, words and voice notes stay together.
- Dates, places and weather appear when that information is available—no facial recognition needed.
- Your family space is private by default. Share a set only when you choose to, or hide it without deleting its keeps.
Clear the fridge. Keep the masterpieces.
Give every drawing and painting its own dedicated gallery, without the physical clutter.
We bought the baby book.
We filled in the first eleven pages.
Then life got busy.
The last entry says “eight months old.” The rest is in Notes: the 2am thoughts, the first joke and the day their new routine finally felt normal.
keeps is for all of it.A baby book that grows with them →Capture once. Everyone who matters sees it.
Skip the messy group chats. Capture it once, and everyone who loves them gets to see it in one beautiful timeline.
With keeps, there's one place everyone adds to. A grandparent's Tuesday afternoon photos, your bedtime voice notes and your partner's first-day-of-school pictures all live together, for everyone who loves them.
You keep moments on iPhone. The people you invite can see and add to them from any phone, tablet or computer.
One day they'll be grown up. Imagine their 18th birthday: not just what you captured, but what everyone captured, over 18 years.
Share privately without social media →
Your family's memories shouldn't be the product.
keeps has no ads, no data sales and no facial recognition. You pay for the service. Your memories are always yours to export.
Voice notes are transcribed and moments are processed to help keeps put related things together. Your family's keeps are never used to train models.
Already part of family life.
“Great app! … all in one app and so easy to use!”
“Lovely way to keep track of your child’s special moments and milestones.”
Built in the UK by a parent whose fridge ran out of magnets.
30 days free, no card required.
Your local price is shown before you subscribe in the App Store.
One subscription. Unlimited invites for your entire extended family.
Full access for 30 days. The trial does not renew automatically. If you don't choose a plan, adding new keeps pauses—but everything already there stays safe to view and export.
Download keepsQuestions, answered.
The useful details before you start keeping.
Who can see our family memories?
Only the family members you invite can see and add to your archive. keeps is private by default; a memory only leaves that family space when you deliberately create a share link.
Can grandparents join without an iPhone?
Yes. Anyone you invite can use keeps in a browser on a phone, tablet or computer. They sign in to the same private family archive, where they can see and add keeps.
What happens after the free trial?
The trial does not renew automatically. If the family owner does not choose a plan, adding new keeps pauses. Everything already kept remains safe to view and export.
What can I keep in keeps?
Keep the things they said, your own thoughts and feelings as a parent, milestones, photos, videos and voice notes. It can hold the baby-book years and keep growing with your family long after them.
How does keeps organise everything?
keeps transcribes voice notes and helps tag the moments you capture. When enough related moments genuinely connect, keeps can put them together in a set. It does not use facial recognition, sell your data or use your family content to train AI models.
Where can I use keeps?
keeps is available as an iPhone app and in a web browser. Both use the same private family archive.
Can I export or delete my memories?
Yes. Your memories belong to you. You can export your keeps or delete your account from Settings whenever you choose.
keeps is ready for your iPhone.
Download keeps and start your 30-day free trial. No card required. The web app is still there whenever you want it, using the same private family archive.
Their childhood is happening right now.
Download keeps