the private family journal

Keep who they are, not just what they look like.

The private family journal for the funny quotes, the voice notes and the little phases you don't want to forget.

Download on the App Store

30 days free, no card needed.

or start on the web
Now available on the App Store.

see keeps in 31 seconds

The little moments, kept together.

Your camera roll has 4,000 photos.

It doesn't have the way they said “hospital” until they were three.
Or the voice note from the morning of their first day at school.

Cameras keep what they looked like.

keeps keeps who they are.

Camera roll vs family archive →
Together Time. A little less phone. A little more family. Choose 15, 30 or 60 minutes. iOS quiets the eligible apps and websites you select, while keeps stays open for capturing moments.

capture it in seconds

Capture a moment in seconds.

Write down the funny thing they said, or what today felt like for you. Ask them what they think. Take a photo or record their voice. keeps takes it from there.

Capture it once. Keep it forever.

How to save the things they say →
The keeps Quick Capture iPhone widget for writing, photos, voice and transcription
A saved keeps voice note and its transcript

the way they said it

Some moments need to be heard.

The exact way they said it. The giggle, the babble, the story they tell you about their day. Press play.

laughing at the broccoli on his plate

Remy · aged 9 months

How to preserve their voice →
A week by the sea put together by keeps

events, put together

The weekend by the sea, automatically pieced together.

keeps connects related photos, quotes and voice notes using when they happened, the details you add and available place information.

Clear the fridge. Keep the masterpieces.

Give their artwork its own dedicated gallery, without the physical clutter.

  • Related photos, words and voice notes stay together.
  • Dates, places and weather appear when that information is available—no facial recognition needed.
  • Your family space is private by default. Share a set only when you choose to, or hide it without deleting its keeps.

more useful as it grows

Not a feed. A family archive.

on this day

The moments that are ready to come back.

Around a week, a month, six months and a year later, keeps resurfaces what you saved.

keeps gallery

A home for every masterpiece brought home from preschool and school.

Artwork and drawings get their own growing gallery, long after the fridge door fills up.

sealed for later

Keep something for another day.

Seal a memory today. Let them open it on their 18th birthday.

We bought the baby book.
We filled in the first eleven pages.
Then life got busy.

The last entry says “eight months old.” The rest is in Notes: the 2am thoughts, the first joke and the day daycare finally felt normal.

keeps is for all of it.A baby book that grows with them →

just your family

Capture once. Everyone who matters sees it.

Skip the messy group chats. Capture it once, and everyone who loves them gets to see it in one beautiful timeline.

With keeps, there's one place everyone adds to. Grandma's Tuesday afternoon photos, your bedtime voice notes and your partner's first-day-of-school pictures all live together, for everyone who loves them.

One day they'll be grown up. Imagine their 18th birthday: not just what you captured, but what everyone captured, over 18 years.

Share privately without social media →
A private keeps family space shared with close family

Your family's memories shouldn't be the product.

keeps has no ads, no data sales and no facial recognition. You pay for the service. Your memories are always yours to export.

No adsNo data salesExport anytime
How keeps protects your memories →

one price for the whole family

30 days free, no card required.

Your local price is shown before you subscribe in the App Store.

One subscription. Unlimited invites for your entire extended family.

Download keeps

the useful details

Questions, answered.

The useful details before you start keeping.

Is keeps an iPhone app?

Yes. keeps is available to download from the App Store. It also works on the web, and both use the same private family archive.

What can I keep in keeps?

Keep the things they said, your own thoughts and feelings as a parent, milestones, photos, videos and voice notes. It can hold the baby-book years and keep growing with your family long after them.

Who can see our family memories?

Only the family members you invite can see and add to your archive. keeps is private by default; a memory only leaves that family space when you deliberately create a share link.

How does keeps organise everything?

keeps transcribes voice notes and helps tag the moments you capture. When enough related moments genuinely connect, keeps can put them together in a set. It does not use facial recognition, sell your data or use your family content to train AI models.

Can I export or delete my memories?

Yes. Your memories belong to you. You can export your keeps or delete your account from Settings whenever you choose.

now on the App Store

keeps is ready for your iPhone.

Download keeps and start your 30-day free trial. No card required. The web app is still there whenever you want it, using the same private family archive.

Download keeps

Their childhood is happening right now.

Download keeps

30 days free, no card needed.